<div>With the UAE fast becoming a popular tourist destination, Dubai remains a centre of attraction in the Middle East.</div>

Already popular with international tourists, Dubai further strengthens its appeal to Malaysian travellers &ndash; reaffirming its position as a destination that balances cultural familiarity with contemporary global experiences. &ldquo;Dubai Welcomes You With Open Arms,&rdquo; was the central theme shared at a recent Malaysia media luncheon hosted by the Dubai Department of Economy and Tourism (DET) in Kuala Lumpur.
At the event, DET shared insights into evolving travel preferences, highlighting why Dubai resonates well with locals. This comes on top of figures released by DET, that the city welcomed 17.55 million international overnight visitors between January and November 2025, marking a five per cent year-on-year increase. And notably, 1.6 million visitors came from North East and Southeast Asia, underlining Dubai&rsquo;s growing relevance within the region.
Shahab Shayan, the regional director for Asia Pacific Region, International Operations at Dubai Corporation for Tourism and Commerce Marketing, Visit Dubai &ndash; which is part of DET, shared, &ldquo;Malaysia is a strategically important market for Dubai. Our focus goes beyond attracting visitors to building long-term relationships grounded in shared values, trust, and a genuine sense of belonging.&rdquo; Suggesting that Dubai offers experiences that feel culturally familiar while opening doors to new perspectives and lifestyles for locals. 
Dubai&rsquo;s reputation as one of the world&rsquo;s safest cities offers peace of mind for families and first-time visitors alike. Apart from that, accessibility and Muslim-friendly amenities remain key considerations for Malaysian travellers, alongside value-for-money and family-oriented experiences. Furthermore, the city is the first, First Certified Autism Destination in the Eastern Hemisphere &ndash; adding to its ease of travel and accessibility to various types of visitors.
From immersive heritage districts such as Al Fahidi and Al Shindagha, to desert adventures, culinary offerings, and contemporary cultural spaces, there&rsquo;s much to discover and experience for every type of traveller. Plus, ultural food tours of Old Dubai have even been recognised by Lonely Planet as one of its &lsquo;Best in Travel&rsquo; global experiences for this year &ndash; which will definitely appeals to Malaysians&rsquo; appetites.
On top of that, its strategic positioning and connectivity &ndash; with direct routes to over 250 destinations worldwide &ndash; further enhances its appeal. Direct flights from Kuala Lumpur, from carriers like Emirates, flydubai, and Batik Air, coupled with visa-free entry for Malaysians, make travel to the emirate seamless and convenient.
As Dubai continues to invest in sustainability, accessibility, and innovation, its promise to Malaysian travellers remains clear: a welcoming city where meaningful, enriching journeys await.

Dubai: A ticket to a fun and exciting getaway for Malaysians

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Dubai: A ticket to a fun and exciting getaway for Malaysians

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