An immersive experience honouring the heritage of Polo.<o:p></o:p>

Ralph Lauren has unveiled PoloFest, a first-of-its-kind, multidimensional experience bringing together vintage Polo collectors, brand enthusiasts and cultural voices for a three-day celebration of the communities that continue to shape the world of Polo. Held in Tokyo, Japan, from 23 to 25 October, the inaugural event marks the beginning of a series of global gatherings dedicated to the influences and creative expressions that have defined Polo through the years. The event also welcomed notable personalities from around the world, including Rebecca Armstrong, Meen Nichakoon, Benjamin Kheng, Kiko Arai and Mimi Lana, among others, adding to the global celebration of Polo culture and community.<o:p></o:p>

As Ralph Lauren approaches its 60th anniversary in 2027, PoloFest marks the first in a series of global activations celebrating the brand’s enduring influence on style, culture and lifestyle. Since its introduction in 1967, Polo has represented more than fashion collections; it has cultivated a distinctive world and way of life that invites people to dream, participate and make the brand their own. Through collecting, cultural exchange and conversation, PoloFest explores this legacy while creating new opportunities for connection and discovery, anchored by shared experiences and a curated vintage marketplace.<o:p></o:p>

Tokyo serves as a fitting setting for the inaugural PoloFest. Since Ralph Lauren’s arrival in Japan, generations of collectors have embraced the brand, developing a distinctive appreciation for authenticity, craftsmanship, heritage style and classic Americana. Designed exclusively for PoloFest, an immersive space brings this community to life through the three days of programmes, including a curated archival exhibition showcasing rare Polo pieces, a vintage marketplace featuring collectors and dealers from around the world, and a speaker series exploring the cultural influences behind the brand and the individuals shaping its community.<o:p></o:p>

More than a celebration of the past, PoloFest offers a platform for enthusiasts to connect, exchange perspectives and discover new interpretations of Polo, reaffirming the brand’s enduring place in contemporary culture.<o:p></o:p>

Inside PoloFest Tokyo and the world of Polo

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