Swarovski brought extra sparkle to Bangkok with a glamorous festive soirée featuring Southeast Asia's biggest stars, live musical performances and a preview of Swarovski Created Diamonds.

When Swarovski throws a party, you can expect plenty of sparkle, a glamorous guest list and a few surprises along the way. Taking over The Ritz-Carlton, Bangkok, the Austrian jewellery House welcomed the festive season with a spectacular celebration that brought together fashion, music and some of Southeast Asia's favourite stars.
Inspired by JOY: The Swarovski Musical, the Holiday 2026 campaign fronted by Global Brand Ambassador Ariana Grande, the evening embraced all the glamour and theatrical flair of a Broadway production, with dazzling jewellery taking centre stage.

And what would a Swarovski celebration be without a star-studded guest list? Thai heartthrobs Blue Pongtiwat, Nani Hirunkit, Sky Wongravee and NuNew Chawarin joined actresses Prim Chanikarn and Nychaa Nuttanicha, while Malaysia was represented by Chang Yong, Shu Sen, Jestinna, Zhen Ning and Jack Goh.
Dressed to impress, the guests put their own spin on Swarovski's signature Vienna, Mesmera, Millenia and Una collections, proving that a little crystal brilliance goes a long way.

The evening's entertainment was just as exciting. Prim and Nychaa, alongside Sky and Nani, delighted guests with special musical performances before NuNew stole the spotlight with a captivating closing vocal set.
Of course, there was more to discover beyond the celebrity appearances. Swarovski unveiled its Holiday 2026 collection, featuring playful theatrical details and feather-inspired designs that make a compelling case for dressing up this festive season.

Guests were also treated to an exclusive preview of Swarovski Created Diamonds, offering a glimpse into the House's evolving fine jewellery universe and its continued exploration of craftsmanship and innovation.
Hosted alongside Nasr Sleiman, Swarovski's Managing Director for India, Southeast Asia and the Middle East, the celebration captured the joy of coming together in style. And with the holidays approaching, Swarovski has given us every reason to embrace a little more glamour.

The Swarovski Holiday 2026 collection is available at select Swarovski boutiques and online at <a href="https://www.swarovski.com/en-MY/c-01/Categories/Jewelry/f/product-set/ps-festive-jewelry">Swarovski.com</a>.

Swarovski Celebrates Holiday 2026 with a Star-Studded Bangkok Soirée

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