Salvatore Ferragamo unveils its second digital campaign for the Gancini, which is directed by Bryanboy and starring Linda Tol, Tamu McPherson, Xenia Adonts, Carlo Sestini, Chris Burt-Allan, Tina Leung and Yoyo Cao.
50 years ago, the Gancini was born in the Maison as a handbag clasp, designed by Fiamma for her mother Wanda. Over the decades, the Gancini has become the trademark of Salvatore Ferragamo. In the second chapter of The Gancini digital campaign, Bryanboy and his gang of style personas come together at the street of Milan, clad in the latest Gancini Collection to explore the notion of 'iconic'.
Emblematic, recognisable, exemplary, how would you define it?
Created by creative designer Paul Andrew, the Gancini Collection exudes the versatility of Ferragamo's trademark motif. Be it a sophisticated finish on the BOXYZ Bag or a bold statement with the Pump, scroll down to check out how Ferragamo's global crew play with the collection in their very own style.
Scroll down to see more photos of the campaign: