Bryanboy and his squad explore the notion of 'iconic' in Salvatore Ferragamo's latest digital campaign. 

Salvatore Ferragamo unveils its second digital campaign for the Gancini, which is&nbsp;directed by Bryanboy and&nbsp;starring Linda Tol, Tamu McPherson, Xenia Adonts, Carlo Sestini, Chris Burt-Allan, Tina Leung and Yoyo Cao.

50 years ago, the Gancini was born in the Maison as a handbag clasp, designed by Fiamma for her mother Wanda. Over the decades, the Gancini has become the trademark of Salvatore Ferragamo.&nbsp;In the second chapter of The Gancini digital campaign, Bryanboy and his gang of style personas&nbsp;come together at the street of Milan, clad in the latest Gancini Collection to explore the notion of &#39;iconic&#39;.

Emblematic, recognisable, exemplary, how would you define it?

SF_Gancini 2.0_Yoyo Cao.jpg

Created by creative designer Paul Andrew, the Gancini Collection exudes the versatility of Ferragamo&#39;s trademark motif. Be it a sophisticated finish on the BOXYZ Bag or a bold statement with the Pump, scroll down to check out how Ferragamo&#39;s global crew play with the collection in their very own style.

&nbsp;

Scroll down to see more photos of the campaign:

SF_Gancini 2.0_Linda Tol.jpg

SF_Gacini 2.0_Zenia Adonts.jpg

SF_Gancini 2.0_bryanboy.jpg

SF_Gancini 2.0_Chris Burt-Allan.jpg

SF_Gancini 2.0_Tamu McPherson.jpg

SF_Gancini 2.0_Tina Leung.jpg

Visit <a href="https://www.ferragamo.com/shop/us/en/sf/collections/gancini--184882?utm_source=Twitter&amp;utm_medium=Social&amp;utm_content=GanciniEditorialPage">ferragamo.com</a> to find out more.

Bryanboy directs new Salvatore Ferragamo campaign for the Gancini

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