The collection echoes the House’s ongoing commitment to generate positive change for people and planet – all parked under the Gucci Equilibrium.

Taking its efforts&nbsp;to generate positive change for people and planet even further, Gucci has just launched the Off The Grid&nbsp;(<a href="https://www.instagram.com/explore/tags/guccioffthegrid/">#GucciOffTheGrid</a>) collection, the first drop from&nbsp;Gucci&nbsp;Circular&nbsp;Lines (which is designed by Alessandro Michele), an initiative created to support the House&rsquo;s vision for circular production.

Designed with sustainability and careful environment impact in mind, the Off The Grid collection is a genderless collection that&nbsp;highlights the use of&nbsp;recycled,&nbsp;organic, bio-based&nbsp;and sustainably sourced materials,&nbsp;including&nbsp;ECONYL&reg;,&nbsp;a type of regenerated nylon made from nylon&nbsp;offcuts and pre- and post-consumer waste.

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For this momentous launch, Alessandro Michele has gathered&nbsp;Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild&nbsp;for a global campaign for the collection.

Featuring&nbsp;this cast of city dwellers, Alessandro frames them&nbsp;in a rustic treehouse, which is set against a backdrop of skyscrapers, to show the stark contrast between two concepts &ndash; urban and nature. Shot by photographer and director Harmony Korine, the campaign tells the story where these metropolitan explorers look like they are making a modest stand&nbsp;for the future&nbsp;of&nbsp;humankind.

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Alessandro Michele says,&nbsp;&ldquo;The collection is the result of teamwork; everybody brought something to it. And in the campaign, too, there is this idea of dialogue among people building something new. I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park. Because all of us need to build this house or to find out that our planet exists, even where it seems it&rsquo;s not there, or it&rsquo;s far away.

&nbsp;

See the campaign film right here:

And ahead of the launch of Gucci Off The Grid, the fashion house has also refreshed its <a href="https://equilibrium.gucci.com/gucci-north-america-changemakers-scholars-2020/">Equilibrium</a> website and launched the <a href="https://www.instagram.com/GucciEquilibrium/">@GucciEquilibrium</a> Instagram account, which is a project that aims to unite&nbsp;curious, conscious and motivated group of people, the <a href="https://www.instagram.com/guccicommunity/">#GucciCommunity</a>,&nbsp;who takes a stand on issues that define the way we all treat the world and each other.

As a whole, the Gucci&nbsp;Equilibrium is&nbsp;defined by the two pillars,&nbsp;People and Planet, which encompasses&nbsp;Gucci&rsquo;s commitments and actions to reduce its environmental footprint and protect nature, while supporting people&rsquo;s rights and championing inclusivity and respect, so that everyone in the global&nbsp;Gucci&nbsp;community is free to express their authentic, diverse selves.

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Discover more about Gucci Off the Grid on <a href="http://www.gucci.com">www.gucci.com</a>.

&nbsp;

CREDITS

Creative Director:&nbsp;Alessandro Michele 
Art Director:&nbsp;Christopher Simmonds 
Photographer/Director:&nbsp;Harmony Korine 
Talents:&nbsp;Jane Fonda, Lil Nas X, King Princess, Miyavi, David de Rothschild 
Make Up:&nbsp;Thomas de Kluyver 
Hair Stylist:&nbsp;Alex Brownsell

&nbsp;

VIDEO MUSIC 
&quot;I CAN SEE CLEARLY NOW&quot; 
(J. Nash) 
&copy;️ 1972 Nashco Music Inc / Ashco Music Inc / CP Masters BV 
Courtesy of Warner Chappell Music Italiana Srl 
(P) 1972 Sony Music Entertainment UK Limited 
Courtesy of Sony Music Italy S.p.A

Gucci goes green with Off The Grid collection drop

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