More magic from Gucci and a new commitment to Mother Nature.

Themed&nbsp;So Deer To Me, the&nbsp;Gucci Pre-Fall 2020 campaign&nbsp;returns to the nature to remember the age of innocence where imagination runs the wildest. Through the lens of&nbsp;Alasdair McLellan, we&rsquo;re given a glimpse into the Arcadia of Gucci.

The campaign is set against the backdrop of vast land, with a swing and slide that don&rsquo;t seem belong to the wild, slip into the frames to capture a surreal mood for the pure, unduplicable infancy.&nbsp;

Under the sun, the muses of Gucci reclaim their childhood together with the animal friends, whilst&nbsp;the rich palette and prints of the Pre-Fall 2020 collection stand out against the green land, the serene lake and blue skies.

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GU676_PF20 CAMPAIGN_SP_MASTER_PR CROPS_NO FRAME_300dpi_011.jpg

#SoDeerToMe also marks another commitment of sustainability at Gucci.&nbsp;In support of animal welfare, Gucci had joined&nbsp;The Lion&rsquo;s Share Fund&nbsp;in February 2020. The&nbsp;United Nations-led&nbsp;initiative aims to raise fund for&nbsp;wildlife and their natural habitats&nbsp;with the business community by making a contribution each time an animal is featured in the advertisement.

As a partner of The Lion&rsquo;s Share Fund, Gucci will be donating 0.5% of its media spend every time an animal stars in its ad campaigns.&nbsp;

Swipe the gallery to take a look at Gucci&#39;s&nbsp;#SoDeerToMe:&nbsp;

Visit <a href="https://www.gucci.com/us/en/" target="_blank">gucci.com</a> to find out more.

&nbsp;

CREDITS

Creative Director: Alessandro Michele 
Art Director: Christopher Simmonds 
Photographer/Director: Alasdair McLellan 
Hair Stylist: Paul Hanlon 
Make Up: Thomas De Kluyver

&nbsp;

VIDEO MUSIC 
&ldquo;Some Velvet Morning&rdquo; 
Nancy Sinatra &amp; Lee Hazlewood 
Lyrics and Music: Lee Hazlewood 
Publisher: Lee Hazlewood Music Corp. 
Publisher for Italy: Universal Music Publishing Ricordi Srl

#SoDeerToMe: Gucci reminisces sweet infancy in Pre-Fall 2020 campaign

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