Gucci Beauty has appointed Emma Allegretti to create a portfolio of artworks for the brand to address the current social climate we are facing. And here, we have a quick interview with the artist as she opens up about the inspiration behind her all-female characters and how she tackles a number of social issues through her art.
Where do you find inspiration? Are your characters inspired by women you know?
Absolutely! I am constantly inspired by the women in my life, and what surrounds me and how it feels.
You created a water-coloured world defined by female characters, tell us why.
I find that working in watercolours adds depth to my illustrations that perfectly reflects the depth of the female characters. It is also incredibly soothing to not stare at a screen and (just to) focus wholly on the creation of my work.
Was humour always a part of your work? How did it evolve?
Humour has always been a part of my life I would say. I have always found it comforting to make light of certain situations, when appropriate; it seems to make things more manageable and less overwhelming.
You often tackle contemporary social issues, what drives you to that?
I cannot help but tackle what I find to be important. I want my illustrations to have a voice and speak about things that might be uncomfortable for some, and in doing so, it will somehow give strength and reassurance to others.
Watch the full stop-motion video to discover the message of self-care by Emma Allegretti :