No one makes London a dream like Burberry does, even in the darker days. Set against the empty streets of London, where stores are closed and stalls left abandoned, Burberry 2020 festive campaign keeps the magic alive by bringing together different creative spheres.
Inspired by the youth, for the youth, the campaign celebrates the partnership between Burberry and Marcus Rashford to support the next generation to explore their passion and dream.
‘This campaign is about looking forwards, looking to the future - inspired by youth, it brings together a community of different talents and worlds as one. United by passion, commitment and love, this campaign is a celebration of their dreams, of exploring and of always going beyond. I’m honoured that Burberry can partner with Marcus Rashford and amazing organisations around the world to give back to the next generation, allowing them to explore their dreams. And I wanted to take that concept - of exploring beyond - to express a real sense of freedom in the campaign. It’s all about that fearless spirit and imagination when pushing boundaries, something that we hold so close to our hearts at Burberry.’
– Riccardo Tisci, Chief Creative Officer
The voices of the next generation need to be heard more than ever in fashion. And through the lens of Megaforce, Burberry’s latest campaign unlocks the idea as young talents from different creative realms – fashion, sport and music – come together to deliver dynamic emotions, diversity and the sense of freedom.
The campaign itself fosters a community. Muses including Kevin Bago, Kevin Bago, Robinson Cassarino, Chantel Foo and Zhané Samuels showcase their personalities, hopes and dreams in the two-minute film; whilst Marcus Rashford MBE joins the crew in a series of stills imagery shot by Rafael Pavarotti.
Swipe the gallery to takle a look at Burberry 2020 festive campaign stills imagery, photographed by Rafael Pavarotti and styled by Ibrahim Kamara: