When Lisa comes home, Bangkok shows up. SHISEIDO's ULTIMUNE Studio: LISA'S BACKSTAGE transformed CentralWorld into the city's hottest destination.

Global star Lisa made a triumphant homecoming as she returned to Bangkok for Shiseido Ultimune Studio: Lisa’s Backstage, a vibrant Asia-Pacific showcase that transformed CentralWorld into one of the city's hottest destinations.
As Shiseido’s Global Ambassador, Lisa drew an extraordinary crowd, with devoted fans arriving hours in advance to secure a coveted spot inside the venue or lining Ratchadamri Road in hopes of catching a glimpse of the global superstar. The celebration also welcomed Win Metawin, Friend of SHISEIDO Thailand, alongside Thai stars Ann Thongprasom, Amy Thasorn, Bonnie Pattraphat, and BUS members Phutatchai and Peemwasu. Guests from nine Asia-Pacific markets were also in attendance, including Malaysia's own Jestinna Kuan, highlighting SHISEIDO's growing regional community.

Designed as an immersive extension of Lisa's world, the Shiseido Ultimune Studio: Lisa’s Backstage invites visitors to step beyond the spotlight. Spanning both indoor and outdoor spaces, the pop-up recreates the rhythm of life behind the scenes through interactive installations, playful sensory experiences and creative zones inspired by movement, performance and moments of restoration. 
At the heart of the experience is Ultimue Power Infusing Serum, the skincare icon born from over 30 years of research into skin resilience. Powered by the brand's proprietary Power Fermented Camellia+, the serum is formulated to strengthen the skin's natural defenses while addressing the root causes of visible ageing, helping skin look healthier, smoother and more radiant over time.

Adding another layer of creativity is Shiseido’s latest collaboration with acclaimed Japanese graphic artist Verdy, which also earned a special showcase within this exciting beauty experience. Fronted by Lisa, the partnership merges Japanese beauty innovation with street culture through playful limited-edition packaging featuring Verdy’s signature character, Vick. Exclusive gifts with purchase, including stickers, hairbands and vinyl pouches, make the collaboration as collectible as it is covetable.

With immersive storytelling, cutting-edge skincare and Lisa's unmistakable star power, Shiseido Ultimune Studio: Lisa’s Backstage proves that beauty is at its most exciting when science, creativity and pop culture share the same stage.

Inside Lisa's homecoming at SHISEIDO's ULTIMUNE Studio pop-up in Bangkok

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