Fashion

Take a “Winter In The Park” walk with Gucci

Gucci takes Vanessa Kirby, Celeste and Alexa Chung to a London park on a beautiful winter’s day for its latest digital campaign.
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As these Covid-19 lockdowns have rolled from weeks into months, taking a walk in the park (while keeping at a safe distance, we must remind you) becomes a daily essential to many. Considering the current MCO policies, Gucci’s new digital campaign could not come at a better time.

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Creative director Alessandro Michele enlists three British talents: actor Vanessa Kirby; singer-songwriter Celeste and fashion designer/TV personality Alexa Chung in this series of digital portraits entitled “Winter in The Park”.

Photographed by Angelo Penetta, the images capture “a moment of reconnection with nature and a moment of personal peace” while showing off some of Gucci’s most beloved accessories in the great outdoors.

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You’d probably recognise the GG Marmont soft leather matelassé bag, detailed with the same ’70s-inspired Double G in hardware; the Jackie 1961 — the updated version of the famous hobo model that was first presented in the ’60s; the Gucci Horsebit 1955 — an interpretation of an archive piece, complete with the famous equestrian-inspired detail of a double ring and bar; and the Dionysus Bag — a style first presented at the Women’s Fall/Winter 2015 fashion show distinguished by a striking double tiger-head closure, a reference to the Greek god Dionysus.

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The trio also don a selection of pieces from Gucci’s Epilogue collection ranging from colourful patterned co-ords, ’70s ladylike dresses, garish oversized sunnies and classic coats bearing the brand’s double G insignia. While dressing up like that to take a walk in the Perdana Botanical Park or KLCC Park might seem a bit far-fetched, it just goes to show how exciting fashion can be when you add a bit of funk and flair.

 

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Angelo Pennetta

Visit gucci.com to find out more.

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