Presented by Gucci
#TheNorthFacexGucci: A hashtag (which first popped up in late 2020) that has gotten fashion insiders hyped for 2021 is finally manifesting in reality as it launched in Malaysia on 8th January 2020.
Partnering up with outdoor expert The North Face, Gucci's creative director Alessandro Michele has created a limited-edition collection that celebrates the spirit of exploration.
To get you pumped for the launch, we shot an exclusive fashion story with Malaysia's celebrated Olympians – Goh Liu Ying, Welson Sim and Julian Yee – to showcase #TheNorthFacexGucci collection.
Each of these star athletes resonates closely with the aesthetic and meaning behind the collection. For each of them, they are pioneers who embarked on an adventure to excel in their respective fields.
Similar to the core message of the collection, The North Face x Gucci collection takes fashion into a brand new playing field as a powerful instrument of freedom for one to express themselves - both physically and metaphorically.
Designed to be a cross-category collection, The North Face x Gucci collection highlights both men's and women's collections, comprising of ready-to-wear, soft accessories, luggage and shoes, along with unexpected outdoor furnishing and gear such as tents and sleeping bags.
And within the collection, Gucci has also chosen to incorporate ECONYL® — a nylon fabric sourced from regenerated materials that can be recycled and recreated — into the design of its luggage to aid in decreasing its ecological footprint as part of its eco-sustainability efforts.
The North Face x Gucci collection is distributed at the Gucci Pin pop-up store at The Gardens Mall, Kuala Lumpur.
Photography: Chee Wei
Fashion Direction: John Ng
Hair: Vv Chan
Grooming: Chu Fan
Styling Assistant: Syazil Abd Rahim, Amelia Tan
Videography: Soo Teng