Sephora SEA, the leading beauty retailer, has just launched Beauty ReWritten – an extraordinary campaign set to empower women by redefining beauty and challenging the status quo.
The campaign features eight ladies of different ages, race and cultural background who juggle multiple roles on an everyday basis including two representatives from Malaysia.
In the campaign video, the ladies talk about family, career, things they love and passionate about, sending one powerful message that beauty is beyond what meets the eye, it could be the confidence, passion and kindness in us.
”It has become our mission to drive a dialogue among women to challenge society’s preconceived notions of beauty as also to bring fearless women in the spotlight with the hopes of meeting others.”
-Valerie Foong, the Country General Manager for Sephora Malaysia.
Swipe the gallery to check out the full cast of Sephora's Beauty ReWritten campaign, including two Malaysian ladies Nadira Yussof, a mother of six with six different businesses under her belt and Sandhya Manoj, a mother, accomplished yoga master and Odissi dancer.
You can now download Sephora app to find out more about Sephora Beauty ReWritten campaign on the app-only blog, Beauty Feed.