Because it is an add-to-bag kinda day.

Chin up. Time to look on the brighter (and prettier) side of things.

With a little help from the magic spell, get yourself refreshed and recharged overnight.

If not now, when? Time to get your cards ready for a sale you cannot miss!

And here's how you can recreate the girls' beauty look in the music video.

Time to power-up your beauty look with your favourite Marvel superheroes.

Sephora wants you to meet these amazing ladies who rewrite beauty ideals to empower women.

From its own beauty gift sets to the most in-demand cult brands like Dr Jart+ and Peter Thomas Roth, Sephora lures us to add almost everything into the shopping cart for this holiday season.

We celebrated the launch of Sephora's Once Upon a Night 2018 holiday collection on the beautiful east coast of Malaysia and it was all about saltwater, sea breeze and magic.