Watches & Jewellery

First look at the 2021 LVMH Watch Week novelties

Bulgari, Hublot and Zenith confidently crown the start of the watchmaking year with a blast of innovation and positivity.
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The sophomore edition of the LVMH Watch Week held recently from January 25th to 29th saw Bulgari, Hublot and Zenith unveil a slew of star timepieces for 2021.

The maisons joined forces to showcase their strength, innovation and watchmaking skills via state-of-the-art digital meetings across the globe, combined with the intimacy of one-to-one physical presentations in 15 countries.

Here is a sneak peak of the stunning releases, accompanied by a special and timely message from each of the heads of the LVMH stable of fine watchmaking manufactures.


“Following LVMH Watch Week in Dubaï and the last August Geneva Watch Days, I am happy to keep a live connection with all of you through technology, even if we all miss to meet physically! Time will come but in the meantime, enjoy Bulgari’s new creations which express the spirit of the maison: Jewellery and craftsmanship sensitivity, iconic and bold designs, synthesis of Italian-rooted DNA and ultimate Swiss expertise. I am impatient to meet you all around the world in the close future!”

— Jean-Christophe Babin, Bulgari Group CEO.


“The LVMH Watch Week Dubai in January 2020 was a success for Hublot, especially with the positive response from press and clients on the Big Bang Integral. This year, we are presenting this piece in three new colours of ceramic.

We are proud to partner with the other maisons of the LVMH Watch Division in order to unveil our first novelties of the year. Today, more than ever, we must adapt how we connect with each other, in new and different ways, in particular, digitally. Innovation is key and the release of our Big Bang Tourbillon Automatic Orange Sapphire is the perfect example: new material, new caliber, the perfect expression of Hublot’s Art of Fusion.”

— Ricardo Guadalupe, Hublot CEO.


“While my team and I would have loved to be with all of our friends and partners in person around the world to show you what we’ve been working on, we’re thrilled to share with you both digitally and physically wherever possible a true evolution of a modern Zenith signature piece! The Chronomaster Sport collection sets a new standard of precision, performance and design for the staple Zenith automatic chronograph. We can’t wait for you to touch, feel and experience one of our most significant launches for 2021 in person.”

— Julien Tornare, Zenith CEO

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