A denim company loved by all, Levi's is back again with the 5th instalment of the "Live In Levi's" campaign and this time, it is all about celebrating differences and be all-inclusive.
That's right. It doesn't matter if you're a guy or girl, young or old, gay or straight and everything else for that matter. Levi's wants you to be connected and inclusive because "We are all connected. We are more alike than different. And our differences only make us stronger".
And for this latest campaign film, titled Levi's "Circles", the message of connectivity, inclusiveness and acceptance is interpreted through the art of dance – globally.
(Watch the inspiring video down below)
A timeless message to bring everyone together, Levi's wants to celebrate the ideals of optimism, inclusivity and progress with this unique dance-themed film, where Levi's flew across the globe to film dancers in their natural setting.
Why? Because music and dance transcend all barriers – be it language, race, sexual orientation or even gender.
To do right by the communities and people, Levi's continues to support organisations that protect the civil liberties of highly vulnerable communities and has recently committed USD 1 Million to the cause through the Levi Strauss Foundation.