We speak to the man behind the Levi’s® initiatives to lead the change in the fashion industry for sustainability.

Levi’s® has launched a new spring campaign — “Buy Better, Wear Longer” — that raises awareness and speaks to our shared responsibility on the environmental impacts of apparel production and consumption.

These mini fashion exhibits can now be found in Pavilion Elite, Suria KLCC, Sunway Pyramid and The Gardens Mall for the entire month of November.