The London-based independent eyewear brand For Art’s Sake (@forartssake) has had some high tides since its conception in 2016 under the creative helm of Xiwen Zhang (@xiwen_fas). In the few short years, it has amassed a dedicated following and has become the go-to accessories label for A-listers such as Beyoncé, Jennifer Lopez, Rita Ora, among others.
Scroll down to read more on how the brand carved a niche within the lucrative eyewear market.
Who’s the designer?
The brainchild behind For Art’s Sake, co-founder Xiwen Zhang was set on becoming an art dealer before an epiphany stroked while on holiday. She went shopping for sunglasses and couldn’t seem to find anything at a reasonable price point that spoke to her taste.
We could say that entrepreneurship was meant for her. Zhang was featured on 2019’s Forbes 30 under 30 Europe list – a compilation of young, rising disruptors who are transforming the various industries.
What does the brand focus on?
Zhang, along with her partner Yannis Makridis sees a gap in the market of affordable luxury. They are coming into the business with keen eyes, as the couple attempts to break the mould, offering innovative silhouettes with their range of handcrafted sunglasses and opticals.
The brand has a way to push the boundaries, turning classic styles like the cat-eye and aviator into delectable eye candies, injecting each piece with new elements. Its ongoing experimentation on metalwork and combining bold colourways encourages us to own our diverse, quirky personalities.
Why For Art’s Sake is one to watchfor?
It goes beyond designing stylish frames, as For Art’s Sake recently introduced a range of striking eyewear chains that you could easily mix and match to please mood swings. Speaking to Zhang over the phone, she hints that the brand is in the works of a contemporary jewellery line that will be out soon, but there’s no fixed date yet for the launch.