Channeling surf culture with Parisian flair.<o:p></o:p>

As summer sets in, Longchamp heeds the ocean&rsquo;s call, embracing a spirit of freedom through fluid silhouettes and a palette alive with sunlit brights and tender pastels. In a playful nod to surf culture, the iconic horse surges forward atop a graphic wave, stamped with the mantra &ldquo;Catch the Parisian Wave.&rdquo;<o:p></o:p>

From a wave-embroidered denim jacket to a surfboard-print dress and an overshirt teamed with bloomer shorts, the season&rsquo;s key silhouettes capture surfing as a lifestyle that defined by freedom and ease, not just a sport. The Re-Play collection reimagines the functional multi-carry bags surfers rely on, while the &Eacute;pure bag is suspended at the neck like a talisman, ideal for stashing wax on the go.<o:p></o:p>
Woven raffia, knotted macram&eacute;, and warm wood evoke summer at its most tactile. Created by the artisans of NGO Anaka in Madagascar, Le Roseau emerges in raffia, cinched with natural leather lacing and crowned with a maple-wood toggle. Le Panier Pliage mirrors the shoreline, animated by sun-faded colour gradients reminiscent of striped beach mats.<o:p></o:p>

Summer essentials? A straw hat, sunglasses, and swimwear &mdash; naturally. Longchamp refines the ritual with bamboo-detailed lambskin mules, wave-print maxi dresses, graphic striped polos, and madras blouses with soft ruffles, made for evenings that begin where the beach ends.<o:p></o:p>

Visit <a href="https://www.longchamp.com/my/en/longchamp-collection.html">longchamp.com</a> to find out more.

Longchamp answers the call of freedom for Summer 2026

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