On November 25, a day dedicated to eliminating violence against women, the Kering Group and its charitable foundation will launch their annual White Ribbon For Women campaign.
The month of November is a month dedicated to the sensitisation of the violence made on the women and this year marks the tenth anniversary of the Kering Foundation, which leads Kering Group to launch a double initiative to raise awareness and fight against this scourge.
The first is deliberately targetted towards the generation Z born in the heart of the Internet and social networks. Kering wants to focus its action on cyber-harassment with its hashtag #IDontSpeakHater to educate the youngest against inappropriate comments, abusive insults and incitement to hatred that often pollute social networks, despite many actions already in place by giants like Facebook and Twitter.
To accompany this campaign, the brands belonging to the Kering Group will also join hands to help the cause, where 10% of sales from selected items from Gucci, Balenciaga or Saint Laurent will be donated to the Kering Foundation's associative projects.