Gucci has once again teamed up with photographer Glen Luchford for its Fall/Winter 2019 campaign, titled #GucciPrêtÀPorter.
Taking us from the atelier to runway and news-stand, the idea of Prêt-à-Porter (ready-to-wear) becomes the protagonist of the campaign, whilst the wearers play the roles as narrators, taking us behind the scenes of the wondrous making of ready-to-wear.
The dynamic campaign pictures from #GucciPrêtÀPorter ignites the glorious chronicle of fashion that spans decades, dating all the way back to the 50s, of which now evolves into a contemporary edit through the vision of Alessandro Michele for Gucci.
#GucciPrêtÀPorter also features a series of press cover replicas that evoke the curation of the olden days, where the apparels and the details take the centre stage instead of stars and personalities.
Swipe the gallery to take a look at Gucci Fall Winter 2019 campaign #GucciPrêtÀPorter.