Fashion

Gucci reproduces the journey of Prêt-à-Porter for Fall 2019

Through the lens of Glen Luchford, Gucci brings us through the various stages of Prêt-à-Porter to life, from the making in the atelier to fittings and runways.
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Gucci has once again teamed up with photographer Glen Luchford for its Fall/Winter 2019 campaign, titled #GucciPrêtÀPorter

Taking us from the atelier to runway and news-stand, the idea of Prêt-à-Porter (ready-to-wear) becomes the protagonist of the campaign, whilst the wearers play the roles as narrators, taking us behind the scenes of the wondrous making of ready-to-wear.

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The dynamic campaign pictures from #GucciPrêtÀPorter ignites the glorious chronicle of fashion that spans decades, dating all the way back to the 50s, of which now evolves into a contemporary edit through the vision of Alessandro Michele for Gucci.

#GucciPrêtÀPorter also features a series of press cover replicas that evoke the curation of the olden days, where the apparels and the details take the centre stage instead of stars and personalities.

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Swipe the gallery to take a look at Gucci Fall Winter 2019 campaign #GucciPrêtÀPorter. 

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To find out more about Gucci Fall Winter 2019 campaign #GucciPrêtÀPorter, visit www.gucci.com

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