Through the lens of photographer Craig McDean, Coach brings us out of the Big Apple to the sunlit desert landscape outside of Los Angeles with its new girl squad led by Kiko Mizuhara.
Together with models Guan Xiaotong, Adut Akech, Sora Choi, Indira Scott, Fran Summers and Kiki Willems, the new Coach Girl Squad is formed.
Set against a faded carnival, the girls parade the season's star bag – the Parker Top Handle and the Signature Patchwork Dreamer –, dressed in floral print dresses and pieces from the Disney x Coach collaboration, to bring the youthful, romantic story to life.
Lead by the brand's ambassador Kiko Mizuhara and Guan Xiao Tong, Coach casts models from different culture and background as its new lineup to resonate the distinctly inclusive and optimistic vision of the brand and also the Spring 2019 collection's theme: "Scavenged, Reconstructed Americana".
"Spring 2019 is inspired by the American West, it’s about possibility, adventure and romance—and places where anything can happen.”
– Coach Creative Director Stuart Vevers
Swipe the gallery to check out Coach Spring 2019 Campaign: