2018 has definitely been a blast for Michael B. Jordan.
After his breakthrough role as Erik Killmonger, the tragic yet charismatic villain in movie Black Panther, and rumoured to be the next Superman, Coach has also just appointed him as the very first ambassador of Coach Menswear.
"I’m honored to be joining the Coach family and have so much respect for Stuart Vevers’ vision. I’m looking forward to jumping into the creative process and exploring fashion through a different lens,"
– Michael B. Jordan
Fashion campaign aside, the actor will also be working on a 'special design project with Creative Director Stuart Vevers'.
In the light of the recent design collaboration between Coach and Selena Gomez, we can't wait for a collection that emulates the actor's warm, youthful, energetic style and personality!
To make this collaboration even more meaningful, Michael B. Jordan has joined the New York heritage house's philanthropic project – Coach Foundation –, which dedicates to support women's health, children's education, charity programs in New York City, and disaster relief around the globe.
And before Michael B. Jordan's first Coach campaign debuts, the Signature Hoodie he donned in the teaser pictures is now available for purchase on malaysia.coach.com.