CAFD launches #WEARWHATSFAIR campaign

The campaign is exclusively created for ASEAN designers by the Council of ASEAN Fashion Designers.
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Council of ASEAN Fashion Designers (CAFD) announces the launching of campaign #WEARWHATSFAIR to re-invent ASEAN fashion to become more sustainable.


Aimed to usher ASEAN designers into the global marketplace and to reach out to more potential buyers, the #WEARWHATSFAIR project is calling out all ASEAN fashion designers to design the Private Collection for five Key Opinion Leaders (KOLs) from China.

The selected KOLs include Ava Foo, Anny Fan, Nikki Min, Danso and – who own an accumulated 30 million followers across China's most popular social media platforms, and is believed to be able to attract spotlights and recognition to the talents.

Visit to find out more about campaign #WEARWHATSFAIR.



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