From dusk ‘til dawn, AllSaints Summer 2020 campaign captures the psychedelic island life on Goa.

AllSaints unveils&nbsp;Instant Summer&nbsp;campaign, a postcard memory of summertime and friendship to welcome the summer months. &ldquo;It&rsquo;s perhaps a timely reminder to us all to live in the moment, no matter where or with whom we find ourselves,&rdquo; said Chief Creative Director Wil Beedle reminiscing his days in Goa before the world is on lockdown.&nbsp;

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ALLSAINTS_INSTANT_SUMMER_17_CROPPED_RGB_72DPI_4x5.jpg

Taking inspiration from the 1990s trance party, AllSaints <a href="https://www.lofficielmalaysia.com/fashion/all-saints-welcomes-the-new-decade-with-new-new-york-campaign-spring-summer-2020" target="_blank">brings us out of the city to Goa</a>, the paradise on earth in western India. From dusk &lsquo;til dawn, AllSaints Summer 2020 campaign captures the psychedelic days of summer on the island afar.

Featuring still imagery and video, the campaign highlights AllSaints&rsquo; denim essentials and a range of laid-back summer looks. Airy silhouettes and tie-dye prints take over the womenswear, creating a captivating colour-blocking effect against the golden sky. Meanwhile, the menswear collection sees a rich palette and prints.

Swipe the gallery to take a look at AllSaints Instant Summer campaign:

Watch the video here:

<iframe frameborder="0" height="535px" scrolling="no" src="https://www.youtube.com/embed/C3tbl0zZT2I" width="805px"></iframe>

Visit&nbsp;<a href="https://www.allsaints.com">allsaints.com</a>&nbsp;to find out more.

AllSaints Summer 2020 campaign is a postcard memory of summertime

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