AllSaints Spring/Summer 2020 campaign is a love letter to New New York

From AllSaints to the ever-young New York City.
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AllSaints presents New New York campaign, a love letter to the ever-young metropolis. “No matter what era, landscape, or social backdrop, New York will always contain an energy and intensity like no other city,” said chief creative director Wil Beedle in a statement.

And to capture the unparalleled spirit of New York, AllSaints brings us across the city with its crew – both models and street-cast personalities.

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From Brooklyn to Harlem, we explore the New New York through the eyes of these kids who grew up in the cultural melting pot. In the campaign, the individuals clad in pieces from AllSaints Spring/Summer 2020 collection, which includes a line-up of reimagined leather classics and denim essentials. 

For this season, a warm and mellow palette is conjured on the womenswear, meanwhile, the menswear sees different takes on prints and motifs.

Swipe the gallery to take a look at AllSaints New New York campaign:


Visit to find out more.

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