A quartet of rising stars — Rowan Blanchard, Ni Ni, Jeanne Damas and Gia Coppola — is the embodiment of Tiffany & Co.’s new expression of contemporary luxury. These global citizens and cool guardians of style rock a youthful spirit, exuding fresh, effortless elegance; their creative energy and spontaneity are the perfect foil for the timeless creations of the American jeweller.
Chinese actress Ni Ni (@captiainmiao) belongs to the new generation of stars hailing from the elite Chinese film world, a force that has grown from strength to strength and now usurps Hong Kong’s dominance of show business in the Far East and beyond.
Far from being the archetypal democracy, China now wields supreme financial clout and consumer power. Armed with its billion-strong audience and 45,000 cinemas across the country driving a 13% increase in revenue in 2017, it has risen to become a cinematic powerhouse.
Case in point: Transformers 4 and Iron Man 3 featured Chinese stars in the cast and released special versions for a Chinese audience. Not only that, but a reversal in casting has also seen Hollywood actors such as Kevin Spacey, Matt Damon and Christian Bale being enlisted for roles in Chinese film vehicles.
Voluptuous, sensual and brooding — she radiates in the role of Yu Mo, a prostitute on the run with her “flowers” comrades from the brothel underworld.
“I was a little “distressed” when I learned that Christian was in the movie. He is such a big Hollywood star. At first impression, he looked so serious,” the young actress confessed during a press conference at the Berlin Film Festival. “But he proved to be affable, sincere and very pleasant. And everything went perfectly on the set.”
Though notoriously private and reticent, Christian has not held back on his praises for the Chinese actress as well, “Ni Ni has done an amazing job. I was very impressed by her ability to master English so quickly. It’s an honour to be working opposite her on my first Chinese film.”
Despite its lukewarm reception outside the Chinese market, The Flowers of War achieved sensational domestic success. Thereafter, Ni Ni’s career took off and in the year 2012, she swept many awards including Best Newcomer at the Asian Film Awards, Most Popular Actress at the Chinese Film Media Awards and Best Actress at the Shanghai Film Critics Award.
At the Dior show in Paris three years ago, when Ni Ni appeared on the red carpet, a photographer yelled, “And her name is?” A household name from Shanghai to Beijing, Canton and Shenzhen, she is almost unknown in the West.
However, it wasn’t long before film director and producer Luc Besson spotted and cast her in The Warriors Gate, a movie targeted for the Chinese teenage audience. The trajectory charted by the young graduate from Communication University of China is indeed impressive, scaling the pinnacle of success and fame in her home country, just shy of the big 3-0.
Ni Ni’s popularity soon spilled off-screen, where she was handpicked as the face of Gucci, whose artistic director Alessandro Michele praised her “passion for beauty of the past”.
She was also appointed as the ambassador of Tiffany & Co. for the lucrative Asian market. In Cannes last May, she was divinely dressed in a rhinestone dress and sported sublime yet discreet creations by the distinguished New York jeweller.
Photography: Chen Man
Styling: Shen Zhang
Photography Assistants: Caoji Ye & Ling Yim
Producer: Hu Chen Yang
Producer(France): Eléonore Jalou
Cameraman: Chak Kwan Jack Lam
Video Producer: Hongfei Tang
Hair & Makeup: Jian Gao
Lighting & Equipment:Renta Pro HK: Tim & Curtiss
Text in Mandarin: Ni Ni
Text in French: Jean-Pascal Grosso
Edited by: Tan Siok Hoon & Joyce Fan