Watches & Jewellery

See how the artists bring a deeply personal eye to Gucci G-Timeless watch

Gucci releases its latest digital campaign based around the G-Timeless watch.
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Gucci and creative director Alessandro Michele recruit visual artists from different parts of the world to present the Italian house’s latest digital campaign of the G-Timeless watch.

The campaign revolves around the bee motif of Gucci, which was debuted in the 1970s and became the house’s unmistakable identity, now reimagined by a collective of artists from all over the world. It is also the essential character of G-Timeless collection, where it serves as the indices and the statement embellishment on the stone dial. 

Designed for women and men, G-Timeless comes in a variety of selections in sizes and models be in an 18kt yellow gold case with black onyx or a classic steel case with blue lapis stone dial.


From Kieron Livingstone from UK to Andrey Kasay from Russia, see how the visual artists reimagine Gucci’s signature timepiece with a deeply personal eye:

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