Featuring the storied Tiffany Diamond and a never-seen-before Jean-Michel Basquiat’s painting.

Tiffany &amp; Co.&rsquo;s growing list of international luminaries welcomes Beyonc&eacute; and Jay-Z, joining the likes of <a href="https://www.lofficielmalaysia.com/jewellery-watches/rose-of-blackpink-is-the-new-global-ambassador-of-tiffany-co">Blackpink&rsquo;s Ros&eacute;</a>, <a href="https://www.lofficielmalaysia.com/jewellery-watches/anya-taylor-joy-tracee-ellis-ross-and-eileen-gu-join-tiffany-co">Anya Taylor Joy, Tracee Ellis Ross and Eileen Gu</a>.

After Beyonc&eacute; revealed the partnership in a cover story with Harper&rsquo;s Bazaar, where she donned a full denim look from the latest adidas x IVY PARK Rodeo collection with the maison&rsquo;s earrings and pendant, Tiffany &amp; Co. releases&nbsp;a series of stills from its upcoming yearlong campaign starring the Carters.

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Following closely behind the Not Your Mother&rsquo;s Tiffany and Knot Your Typical City campaigns, the Carters&#39;&nbsp;About Love campaign tunes up the maison&rsquo;s heritage by bringing together icons that evolve and transcend generations. For the first time ever, Tiffany &amp; Co. features the Yellow Diamond in its advertising campaign, worn by Beyonc&eacute; with a black gown and an updo hairstyle that reminisce the iconic Breakfast at Tiffany&rsquo;s look.

Threading through the campaign&nbsp;is a never-seen-before Jean-Michel Basquiat&rsquo;s painting which the jeweller acquired from a private collector. &ldquo;As you can see, there is zero Tiffany blue in the campaign other than the painting, it&rsquo;s a way to modernise Tiffany blue.&rdquo; shares LVMH&#39;s Alexandre Arnault on the new storytelling of Tiffany&nbsp;in an interview with WWD.

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About Love film campaign by director Emmanuel Adjei, featuring a musical performance of &ldquo;Moon River&rdquo; presented by Beyonc&eacute; and captured by Jay-Z on a Super 8 camera will launch on Tiffany.com on 15 September 2021.

Tiffany & Co. brings a new identity to its narration with Beyoncé and Jay-Z

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