After announcing Blackpink’s Rosé as its global ambassador, Tiffany & Co. unveils the joining of artist Anya Taylor-Joy, Tracee Ellis Ross, and freestyle skier Eileen Gu in the latest Give Me the T campaign shot by Mario Sorrenti.
Showcasing the maison’s signature collection, and most importantly, reflecting inner strength and individuality through a pared-down and contemporary lens, Anya Taylor-Joy, Tracee Ellis Ross, and Eileen Gu star in three vignettes that orbit around the letter “T”.
The 2021 Tiffany T1 campaign, Give Me the T, features the collection’s latest bracelet, earrings, pendant styles as well as a new 18k white gold iterations. The muses are seen layering the new designs with other iconic T1 pieces such as the diamond-set T1 choker to exhibit the divine craftsmanship and the various expressions of the collection.
“I love jewelry that has symbolism in it, I love it to mean something to me. It doesn't necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.”
– Anya Taylor-Joy.
“Growing up, I would often wander through the flagship store on Fifth Avenue, imagining myself as a grown woman wearing the bold elegance of Tiffany's signature diamonds. All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true. Shooting the campaign was a welcome moment of inspiration and glamour after the challenging year that we’ve all experienced.”
– Tracee Ellis Ross.
“Wearing a beautiful piece of jewelry, especially one that is meaningful or motivational in a personal sense, is an inexorable feeling—it’s empowering, inspiring and exciting to express myself, to feel seen and heard without having to utter a single word. I’m obsessed with the balance between elegant simplicity and striking boldness that the new T1 collection offers.”
– Eileen Gu.