Watches & Jewellery

Lady Gaga for Tiffany & Co.’s “Legendary Style” campaign

This new Gaga x Tiffany collab made its debut at the Super Bowl half time show.

Together with Lady Gaga's first ever Super Bowl halftime show, Tiffany & Co. has another bomb for us as they cast Mother Monster herself for its new jewellery campaign – Legendary Style.

Marking Tiffany & Co.’s first ever campaign to be broadcasted at this major sports event, the campaign film features Lady Gaga in its latest jewellery collection “Tiffany Hardwear”.

Introducing Lady Gaga for Tiffany HardWear
"You know you will have a truly special moment if you go to Tiffany's store and look into those windows."

The film, which is a collaborative effort of Grace Coddington, David Sims and the Tiffany & Co. in-house team, opens with Lady Gaga playing the harmonica as she tells her story of growing up with Tiffany & Co. in New York City.

 

The Tiffany HardWear Collection will be made available for pre-order on 5th February 2017 before being made available in-stores worldwide on 28th April 2017.

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