Celebrating the multi-year partnership, Tissot and acclaimed actor Lee Dong Wook unveils a bespoke PRX in Seoul featuring white lacquer, pink Super-LumiNova®, and an interactive pop-up at IFC Mall.

Who says Swiss horology has to take itself so seriously? When Tissot set out to create its latest PRX collaboration, it did not just call on acclaimed South Korean actor Lee Dong Wook but also his beloved alter ego along for the ride. The result is the Tissot PRX Lee Dong Wook Special Edition, a timepiece that blends sleek 1970s integrated architecture with a delightful dose of personal styling. To launch the collab and mark Lee Dong Wook’s birthday on November 6, Tissot transformed Seoul’s bustling IFC Mall into an immersive, joy-filled pop-up. Here is your inside look at the watch, the mascot, and the celebration taking over Yeongdeungpo.

Since joining the Tissot ambassador family in March 2022, Lee Dong Wook has been a natural fit for the brand. Known for constantly reinventing his craft while staying fiercely authentic, the actor wanter this collaboration to offer fans something deeply personal. Enter WOOKDONG, the actor’s official mascot, an adorable baby white lion that serves as trusted companion thought life’s shared moments. “The collaboration between Tissot and WOOKDONG is something I had hoped to make happen for a long time… It feels even more meaningful as we worked closely together throughout the process, from selecting the watch model to developing the design,” shares Lee Dong Wook.

Look closely at the watch, and you will find WOOKDONG making subtle, cheeky cameos. On the seconds hand, there is a miniature WOOKDONG rides atop the sweeping seconds hand, orbiting the dial every minute. Another spot is at the case back. An engraved portrait of the baby lion adorns the case back as a permanent signature. Built upon the popular 35mm PRX silhouette, the watch keeps its sharp, retro-cool integrated steels case while introducing a fresh palette. The white lacquered dial makes a clean, minimal backdrop that lets the custom details pop while the custom-developed Pink Super-LumiNova® shines through to lights. In daylight, select indexes whisper soft pink while others remain crisp white. Once the lights drop, the entire display transforms with an ethereal pink glow. The watch also ships with its classic integrated stainless-steel bracelet alongside an extra white rubber strap accented with pink stitching. I personally appreciate the dual strap and the quick-release mechanism as they make swapping between steel and ribber effortless.

The launch party did not stop at the display case. At the IFC Mall pop-up in Seoul, Tissot built an interactive world themed around shared journeys and milestones. Visitors are welcome to step inside a whimsical train station setup or hop into a gondola housing the showcase watches and prime photo ops. In a nod to Lee Dong Wook’s November 6 birthday, an interactive gaming space challenges guests to hit exactly 11.06 seconds on a manual timer. Other than that, fans can also recreate campaign shots alongside images of Lee DOng Wook and WOOKDONG standess before taking home custom photo-strip souvenirs.

Visit <a href="https://www.tissotwatches.com/en-my/T1372101101100.html">tissotwatches.com</a> to find out more about Tissot PRX 35mm Lee Dong Wook Special Edition

Tissot and Lee Dong Wook drop a playful PRX Special Edition

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