Starting with a remake of the iconic ‘Breakfast at Tiffany’s’ scene, shot at the Tiffany & Co. flagship store on Fifth Avenue, Elle Fanning (sporting a comfy hoodie and tiara) is the star of jeweller's new campaign "Believe In Dreams".
From the black and white opening, the film transforms into a magical Tiffany Blue world, where 15-year-old dancer Maddie Ziegler joins Elle and her parade, dancing to a remixed version of ‘Moon River’.
Featuring Elle Fanning’s singing, and A$AP Ferg’s rapping and lyrics composing, the remake of this iconic song is one of the two biggest highlights of the campaign.
"Believe in Dreams" is the campaign that marks the debut of Reed Krakoff as the new creative director of Tiffany & Co. and the film embodies the Tiffany ideal: that "New York is a place where anything can happen and Tiffany is where dreams come true".
Within this campaign is also where we witnessed the birth of Reed Krakoff’s debut Tiffany & Co. collection, named Paper Flowers, which is worn throughout the film by Elle herself, featuring new floral silhouettes unseen before in the jeweller's history.
(Swipe the gallery to take a look at some of our favourite pieces of the new collection)