Watches & Jewellery

Cartier redefines the classic Santos-Dumont collection

As the time passed, Cartier has reinvented the new Santos de Cartier collection to tribute the daring legacy of aviator Alberto Santos-Dumont.
Reading time 2 minutes

The Santos-Dumont harks back to 1904 when aviator Alberto Santos-Dumont ordered the first modern wristwatch from Louis Cartier.

The 20th-century design revolution in Paris had shone the spotlight on the beauty of linear geometry and symmetry, that inspired the pared-down square form of Cartier’s Santos-Dumont in reference to the Eiffel Tower’s four corners. Dumont once stated, “I’ve always been charmed by simplicity.”

And it is with this premise that the new Santos- Dumont watch is based on as a tribute to the historical model with its pure and understated design of a square dial and visible screw trademark.

1585640550364776 screenshot 2020 03 31 at 3.40.37 pm

Mounted on an alligator leather strap and cased in gold, gold and steel, or all steel, the latest rendition of the Santos-Dumont and its features: Roman numerals, visible screws, a beaded winding crown and blue cabochon, all point to its watchmaking heritage. As much as it complemented Dumont’s debonair and dapper style back in the day, the Santos-Dumont is a perfect fit for the current zeitgeist—for all occasions and for both gents and ladies. Now powered by a high-efficiency quartz movement that endures around six years, courtesy of the Cartier Manufacture reworking and resizing the movement to reduce energy consumption coupled with a high-performance battery, the new Santos-Dumont is a definitely a beautiful classic to wear forever.

1585640555369545 screenshot 2020 03 31 at 3.40.09 pm1585640555774571 screenshot 2020 03 31 at 3.40.18 pm

Visit to find out more.



related posts

Recommended posts for you