Haute Couture season has just ended in Paris and before New York Fashion Week kickstart, we want to talk to you about the recent shift of ready-to-wear fashion houses to the couture calendar.
As of late, many designers have decamped from New York to show on the runways of Paris, even if they weren’t showing couture collections in the traditional sense of the word.
Last season, in July, Rodarte and Proenza Schouler—both New York-based brands—opted for the couture calendar model. And now this season, a host of other labels traditionally not associated with the world of couture have ended up on the calendar.
For one, Cult-favorite label Acne Studios decided to merge its pre-fall collection with its mainline one to show during the couture calendar as opposed to its regular show on the Paris RTW calendar in March.
Proenza Schouler, again, had its show on the couture calendar and attracted the same group of guests as the mainstay calendar-regulars like Schiaparelli, Chanel, and Dior.
At times, couture can feel irrelevant to the rest of the world, who may not be deeply ingrained in fashion. It’s expensive and can be seen unreachable, and typically, there aren’t as many usual trends exhibited.
Here, we talked to the designers behind three different labels – Azzaro, Alexandre Vauthier and Hyun Mi Nielsen – on the official schedule on why they choose couture and why, exactly, is it important to them to be part of it in a time when couture seems to be the trend to follow.