Trust Alessandro Michele to leave you crazy for memes with Gucci's new campaign.

If you think you&#39;ve seen it all in fashion, then be prepared to be surprised by Gucci&#39;s new social media campaign #TFWGucci.

A meme-inspired campaign made to launch its new collection of luxury watches, the Le March&eacute; des Merveilles collection, Gucci has left us all bewildered with its creativity, innovation and pure self-mockery (swipe left below to see the&nbsp;memes).

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For the #TFWGucci campaign, Alessandro Michele engaged with some of Internet&#39;s most celebrated meme creators including&nbsp;@<a href="https://www.instagram.com/textsfromyourexistentialist/" target="_blank">textsfromyourexistentialist</a>,&nbsp;@<a href="https://www.instagram.com/beigecardigan/?hl=en" target="_blank">beigecardigan</a>&nbsp;and visual artists like Amanda Charchian and Olaf Breuning to create a series of memes on the theme &quot;That Feeling When...&quot;.

From eye rolling memes to cartoon editions and even an image of a dog&#39;s paw, Gucci is going all-out visually for this quirky series and we absolutely love it!

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To see&nbsp;more&nbsp;#TFWGucci memes, visit <a href="https://www.gucci.com/int/en/st/stories/article/spring_summer_2017_tfw_gucci_meme">www.gucci.com</a>.

#TFWGucci, a meme-inspired campaign

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