Fashion

#TFWGucci, a meme-inspired campaign

by Calvin Chong
20.03.2017
Trust Alessandro Michele to leave you crazy for memes with Gucci's new campaign.

If you think you've seen it all in fashion, then be prepared to be surprised by Gucci's new social media campaign #TFWGucci.

A meme-inspired campaign made to launch its new collection of luxury watches, the Le Marché des Merveilles collection, Gucci has left us all bewildered with its creativity, innovation and pure self-mockery (swipe left below to see the memes).

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For the #TFWGucci campaign, Alessandro Michele engaged with some of Internet's most celebrated meme creators including @textsfromyourexistentialist, @beigecardigan and visual artists like Amanda Charchian and Olaf Breuning to create a series of memes on the theme "That Feeling When...".

From eye rolling memes to cartoon editions and even an image of a dog's paw, Gucci is going all-out visually for this quirky series and we absolutely love it!

 

To see more #TFWGucci memes, visit www.gucci.com.

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