To celebrate the launch of H-Street.<o:p></o:p>

To mark the revival of the H-Street, PUMA introduced Southeast Asia&rsquo;s first PUMA House in Bangkok. Rooted in the early-2000s Harambee spike, the silhouette channels a balance of performance and street culture, realised through a sleek low-profile form, airy mesh construction, and vivid hues like black, frizzy green and poison pink.<o:p></o:p>

The exclusive launch event brought together the brand&rsquo;s regional ambassadors and creators at Siam Square, transforming the space into an immersive suburban-surreal destination rooted in PUMA&rsquo;s global creative vision, inviting guests to fully experience a reimagined suburban lifestyle.<o:p></o:p>

Beyond the interactive activations, the opening day unfolded with a runway presentation revealing PUMA Southeast Asia&rsquo;s latest roster of local ambassadors. Aedy Ashraf delivered a standout runway moment representing Malaysia, joined by Kevin from Singapore, Gabriel Prince from Indonesia, Arthur Nery from the Philippines, and JSOL from Vietnam. Each showcased the H-Street, embodying the brand&rsquo;s bold, expressive energy through their personal style. Taking centre stage was Win Metawin, PUMA Thailand&rsquo;s brand ambassador and the new face of H-Street across Southeast Asia.<o:p></o:p>

The celebration also welcomed local talents, including Malaysian actor ALVN and influencers Sara Muzam, Bennlqb and Candy Teoh, who were given a first-hand look at the immersive event and an exclusive preview of the latest H-Street collection.<o:p></o:p>

Check out the PUMA H-Street <a href="https://my.puma.com/my/en/h-street">here</a>.<o:p></o:p>

Southeast Asia’s first PUMA House made its debut in Bangkok

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