Under the leadership of creative director Alessandro Michele, Gucci has established its universe of cinematography with the absolute eccentricity in every campaign. For this time around, Gucci has once again teamed up with cult filmmaker Harmony Korine to present an American '80s teen movie replica to narrate its Gucci Eyewear Spring/Summer 2020 campaign.
The campaign took place in a record and VHS store, where the colourful neon lights, poster and covers set a psychedelic and nostalgic mood for the night. Like every other teen films, the plot stays raw and undirected, where the muses of Gucci, including Kai, Ni Ni and the rest are seen having a good time in the store.
This season, from sunglasses to optical glasses, Gucci Eyewear remains bold and classic. Aviator, cat-eye and squared frames are spotted across the collection, accentuated with pearls, GG logos against a playful palette.
Scroll down and swipe the gallery to take a look at Gucci Eyewear Spring Summer 2020 campaign: