[Updated 7th March 2019: Hyolyn's Secret Party with Puma will be held in KL]
A vivacious star that has always been an inspiration to women everywhere, K-Pop artist Hyolyn (formerly of SISTAR) has partnered with Puma to launch the new #CaliTravellog campaign to showcase the new Puma Cali sneakers.
True to its name, the Puma Cali sneakers is the embodiment of the Californian sunny vibes and the perfect shoe for a girl who seeks out adventure, fun and joy with no bars hold – much like Hyolyn, the face of the campaign.
And to kickstart the #CaliTravelog campaign, we see a series of campaign images that takes us on a road trip in the sunny coast of California with Hyolyn herself. Bright, fun and infectiously joyful, the campaign showcases the different styles of Puma Cali sneakers.
Swipe below to see some of the campaign images:
"A Secret Party with Hyolyn" in Kuala Lumpur
And on top of the exciting campaign images, Hyolyn is also set to fly over to the Southeast Asia region this coming 27th April 2019 with Puma to host a special event in Kuala Lumpur.
Currently titled "A Secret Party with Hyolyn", this closed-door, by-invitation-only event will have some lucky fans of Puma and Hyolyn invited to meet, greet and party to celebrate the new Puma Cali campaign.
Hyolyn is also set to perform some of her biggest hits during the party's finale and we have word that Malaysian YouTuber Jenn Chia will be the host of the night.
The location of the party has just been announced to be at Sentul Depot and will mark Hyolyn's first appearance as a solo artist in Malaysia.