Puma is bringing Hyolyn to Kuala Lumpur for a secret party

And you now stand a chance to be invited to this secret party with Hyolyn in Kuala Lumpur, happening this 27th April 2019.
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[Updated 7th March 2019: Hyolyn's Secret Party with Puma will be held in KL]

A vivacious star that has always been an inspiration to women everywhere, K-Pop artist Hyolyn (formerly of SISTAR) has partnered with Puma to launch the new #CaliTravellog campaign to showcase the new Puma Cali sneakers.

True to its name, the Puma Cali sneakers is the embodiment of the Californian sunny vibes and the perfect shoe for a girl who seeks out adventure, fun and joy with no bars hold – much like Hyolyn, the face of the campaign.

And to kickstart the #CaliTravelog campaign, we see a series of campaign images that takes us on a road trip in the sunny coast of California with Hyolyn herself. Bright, fun and infectiously joyful, the campaign showcases the different styles of Puma Cali sneakers.

Swipe below to see some of the campaign images: 


"A Secret Party with Hyolyn" in Kuala Lumpur

And on top of the exciting campaign images, Hyolyn is also set to fly over to the Southeast Asia region this coming 27th April 2019 with Puma to host a special event in Kuala Lumpur.

Currently titled "A Secret Party with Hyolyn", this closed-door, by-invitation-only event will have some lucky fans of Puma and Hyolyn invited to meet, greet and party to celebrate the new Puma Cali campaign.

Hyolyn is also set to perform some of her biggest hits during the party's finale and we have word that Malaysian YouTuber Jenn Chia will be the host of the night.

The location of the party has just been announced to be at Sentul Depot and will mark Hyolyn's first appearance as a solo artist in Malaysia.

How to win tickets to "A Secret Party with Hyolyn"?

And all you need to do to stand a chance to win some exclusive tickets are to:

  1. TRY on a pair of PUMA Cali at participating stores.

  2. SNAP and UPLOAD a photo of yourself in PUMA Cali shoes on Instagram.

  3. FOLLOW and TAG @PUMA.Cali

  4. HASHTAG #CaliTravelog and #PUMASEA

After the contest ends on 19th April 2019, 200 winners will be selected to win a ticket to attend the PUMA Cali Party at a secret location in Southeast Asia on the 27th of April 2019.

Annoucement will be made on their official Instagram account (@puma.cali).

Visit for more details about the campaign and the party with Hyolyn.



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