#TheAtlasOfBeauty: 4 must buy beauty brands when in New York

Put these in your cart when you are in the Big Apple.
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Following our beauty shopping guide to Seoul and Tokyo, our #TheAtlasOfBeauty series has landed in New York to seek for the cult beauty brands in the Big Apple.

From Smashbox to Milk Makeup, here are the beauty products to put in your cart for your next trip to New York.


A creative studio in New York and Los Angeles, Milk Studios is known for throwing buzzy events and offering tools for amazing fashion shoots. That is, until 2016 when it ventured into an entirely new territory by launching an ambitious 85-piece vegan cosmetics and skincare collection.

Its unconventional yet practical tool-free offerings, the unisex packaging and forward-thinking campaign became an instant hit. The perfect on-the-go staples for cool girls who are crunched for time.

Swipe the gallery to check out our favourite products from Milk Makeup:


Another cult favourite that is born out of a legendary Los Angeles photo studio, brothers Dean and Davis Factor translate Smashbox’s approach of capturing gorgeous flawless looks on camera into long-lasting products that give the same iconic photo finish minus the need for photoshop and filters. Not convinced?

Perhaps its parade of famous faces such as Drew Barrymore and Charlize Theron who swear by its bestsellers such as primers and foundations could persuade you. 

Swipe the gallery to check out our favourite products from Smashbox:



Among the first to introduce the art of brow shaping, architect-turned-brow expert Anastasia Soare first opened her own Beverly Hills flagship salon before eventually launching her own brow grooming products. Fast forward over a decade later, it has gone on to become a be-all and end-all eyebrow empire that fans have come to love.

Despite being known for its beloved brow tools, the brand has gone far beyond eyebrows with a full cosmetic range of eyeshadow palettes, glow kit and liquid lipsticks​​​ that are loved by even RuPaul's Drag Race!

​​​​Swipe the gallery to check out our favourite products from Anatasia Beverly Hills:


Before RMS Beauty, Rose-Marie Swift was experiencing a series of health issues caused by toxic cosmetics used throughout her career as a renowned makeup artist. Her misfortune soon became a catalyst for developing an organic label that allowed every woman to “claim their right to healthy beauty”.

Since then, her line of organic colour cosmetics and skincare made with raw, food-grade ingredients have gained a loyal following of famous models, actresses and editors everywhere.

Swipe the gallery to check out our favourite products from RMS Beauty:



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