Let&rsquo;s wander in the winter wonderland.

There is nothing more adept at ushering in the holidays than a plentiful bounty of snow. It coats everything: the ground, the trees, porch steps, and automobiles. The white expanse reminds us of childhood dreamlands. Think of Rudolph, Narnia, or Whoville.
For its 2021 holiday campaign, <a href="https://www.lofficielmalaysia.com/fashion-week/a-discovery-of-the-utopia-of-normality-prada-men-s-spring-summer-2022-collection">Prada</a> creates a landscape of its own in A Midwinter&rsquo;s Night Dream. The brand puts snow where it never falls: the glittering city of Los Angeles. Its wanderers in this great escape are young actors Julia Garner, Shira Haas, Louis Partridge, and Taylor Russell.

The inspiration for Prada's latest collection is cinema itself, a longstanding muse for the house. The characters in the film travel across the tundra towards a joyous holiday celebration.
"Lucky we're all headed in the same direction," one of them thinks aloud. Their shiny new looks glisten in equal measure to the snow that surrounds them.
The short film was conceived by famed director Mary Harron, the same screenwriter and director behind American Psycho. Glen Luchford, a Prada collaborator since the '90s, directed the short.
To capture the actors in their frozen surroundings, the brand employed an immersive technology called The Volume, a 'curved cocoon' of LED screens originally created for use on The Mandalorian.

The collection itself is black, white, and occasionally pastel. It was seemingly designed with holiday parties in mind, as every garment toes the line between daringly festive and safe-for-work.
Chiffon, sequin, and rhinestone shirts are paired with striped tights and retro bucket hats. Men are greeted with boxy tailoring and chrome accessories.
And this Prada collection is now available for purchase <a href="https://www.prada.com/ww/en.html">online</a>.&nbsp;

Prada’s 2021 Holiday Campaign envisions a snowy California

Tags

Related Articles

Runway

Alessandro Michele honours the old Hollywood glamour with #GucciLoveParade

Issues

Natsumi Sekine is the star of our November 2021 "Indie Spirit" issue

Fashion

Tommy Hilfiger and Timberland unveil collaboration for Fall 2021

Recommended posts for you

Beauty

Glam up like you’re roaring in the 20s with Chanel Beauty Holiday 2023 Collection

Fashion

Every celebrity look we loved from The 2023 MAMA Awards red carpet in Tokyo

Fashion

Everything BLACKPINK wore for the state dinner in Buckingham Palace

Arts, Culture & Lifestyle

Korean actress that stole the limelight at the 2023 Blue Dragon Awards

Arts, Culture & Lifestyle

A closer look at the all-new Mercedes-Benz EQS SUV

Arts, Culture & Lifestyle

REVIEW: OPPO Find N3 Flip is flipping the script on fun and functionality

Fashion

It’s Giving Season: Levi’s® Holiday 2023 collection is perfect for all your gifting needs

Runway

Dior set its sights to Hong Kong for Dior Men Pre-Fall in 2024