One of the world's leading men's e-tailer, Mr Porter is set to debut its first-ever in-house fashion label – Mr P this November 2017.
With its online commerce launched in 2011, Mr Porter has accumulated over 7 years of customer insight and behavioural studies before deciding to launch its own label and Mr P is set to take over with its unique philosophy: easy pieces, smart detail and enduring style.
And ahead of the official worldwide launch on 7th November 2017, here's a sneak peek of what's in-store for us.
(Swipe left to view the Mr P lookbook)
Mr P is a year-round ready-to-wear collection of future classics, which means it is all about the core classics and within its debut collection, the design team has created 53 pieces including 23 essential styles and 29 seasonal styles.
And ahead of its launch, Mr P has also announced its plans for the coming 2018, which includes a second collection in February 2018, a third in April and its shoes and accessories debut in Fall 2018.
For more information and to shop the Mr P collection, you can visit www.mrporter.com/mrp from 7th November 2017 onwards.