Louis Vuitton held a grand opening event for its new landmark &quot;LV The Place Seoul,&quot; with a star-studded lineup including brand ambassadors Lisa, Jun Ji-hyun, Gong Yoo, J-hope, and Jung Ho-yeon.

To celebrate the grand opening of "Louis Vuitton Visionary Journeys Seoul," Louis Vuitton held a grand opening event at its flagship store, LV The Place Seoul, in Jung-gu, Seoul. The opening ceremony was attended by numerous brand ambassadors and friends, including Blackpink's Lisa, Stray Kids' Felix, BTS's J-hope, Jun Ji-hyun, Gong Yoo, Shin Min-ah, Jung Ho-yeon, and Won Ji-an. All attendees created stunning looks in Louis Vuitton fashion, handbags, watches, and jewelry, making for a dazzling and lively event.

Open to the public, "Louis Vuitton Visionary Journeys Seoul" is a dialogue about fashion, art and culture, combining boutiques, cultural experiences and gourmet enjoyment, paying tribute to Seoul, a city that blends tradition and innovation, through a space spanning six floors.
The boutique located within "Louis Vuitton Visionary Journeys Seoul" features a design style inspired by the colorful stripes of traditional Korean hanbok, showcasing exquisite craftsmanship rooted in Korean cultural traditions. In addition to men's and women's fashion, leather goods, watches and jewelry, and shoes, there are also dedicated cosmetics and fragrance sections.&nbsp;

A range of limited-edition Capucines BB, Speedy Soft, and All In BB handbags are also available here. "Louis Vuitton Visionary Journeys Seoul" also includes an exhibition area spanning three floors, allowing visitors to delve into the brand's history and cultural journey, and revisit a series of classic pieces created by the brand over the years. Finally, this meticulously designed space also houses a caf&eacute; and restaurant. Le Caf&eacute; Louis Vuitton, located on the fourth floor, is creatively managed by Maxime Fr&eacute;d&eacute;ric, the 2025 World's Best Pastry Chef, and its newly launched Tea Time offers a unique interpretation of classic afternoon tea.
The chocolate boutique Le Chocolat Maxime Fr&eacute;d&eacute;ric at Louis Vuitton pays homage to the brand's Parisian boutique, while JP at Louis Vuitton restaurant on the sixth floor features dishes meticulously crafted by Chef Park Jung-hyun of the two-Michelin-starred New York restaurant Atomix.

Louis Vuitton's new flagship store, "Visionary Journeys," opens in Seoul

Tags

Recommended posts for you

Digital Cover

Digital Cover: Amelia Henderson & Meerqeen take on the streets of KL with UNIQLO Jeans

Beauty

I tried the new Dyson Airwrap Co-anda 2x—is it worth the upgrade?

Fashion