In celebration of Seoul city's architecture awe, Louis Vuitton presented its new flagship boutique in Cheongdam-dong and Cruise 2020 Spin-Off Show at Incheon International Airport, with the attendance of global media and talents recently.
Nestled in the posh district of Seoul, Louis Vuitton Maison Seoul mirrors the prototype of Foundation Louis Vuitton in Paris, designed in collaboration by Frank Gehry and Peter Marino. Imbued with rich Korean culture, Frank Gehry drew inspiration from the centuries-old Hwaseong Fortress and transcended the movements of Dongnae Hakchum (one of Korean traditional dances) into a rhythmic façade conjured on his trademark curved glass.
Inside the five-floor retail space designed by Peter Marino breathes in the blaze of sunshine in Seoul, whilst the vibrant, whimsical interior echoes the billowing energetic sculpture of Maison Seoul.
Swipe the gallery below for a tour of the space:
The new flagship store of Louis Vuitton was officially opened to the public last October, and in celebration of its opening, the House has hosted a star-studded evening in Seoul.
From actress Doona Bae and actor Gong Yoo to K-Pop artist Mino and Hollywood stars like Alicia Vikander and Chloe Grace Moretz, the opening party was a spectacle to behold.
Swipe the gallery to check out who was at the opening of Maison Seoul:
Louis Vuitton Cruise 2020 Spin-Off Show at Incheon Airport
The celebration continued as Louis Vuitton turned Incheon Airport into a runway for its Cruise 2020 Spin-Off Show the next day and once again, the stars descended to fill in the front row of the show including Ju Ji Hoon, Han Ye Seul, Tzuyu (Twice) and more.
Swipe the gallery to see how the stars rock their Louis Vuitton looks at the show: