From Show Me The Money to Earth Arcade and My Alcohol Diary, she is now the new face of Coach!

Fondly nicknamed "K-culture President" by her fans after the hit variety show Earth Arcade, South Korean rapper and artist Lee Youngji stands in the centre of the global K-wave phenomenon.
From her recent success in Show Me The Money to her hit song "Not Sorry" and her iconic YouTube channel with over 3 million subscribers, Youngji is winning the game and now she is the new global ambassador of Coach.

This multi-talented Korean artist has made her name a staple in the K-wave culture scene from her many accolades, including being the first female rapper to win High School Rapper Season 3 and Show Me The Money Season 11 (both celebrated rap competitions in South Korea).
Another raving success on her belt is her very own YouTube show "My Alcohol Diary", where she interviews global K-Pop stars like Jin of BTS, Jisoo of Blackpink, Yujin of IVE and more over drinks and hearty meals. Not to mention, her humourous acts over at the variety show Earth Arcade made her some of the most iconic K-memes on social media.

Coach "In My Tabby" with Youngji (CXr. Hypebeast Korea)

Coach #InMyTabby | What We Carry Makes Us Stronger

And this is not the first time Youngji has worked with Coach. Earlier this year, she was featured in an amazing shoot for the Coach "In My Tabby" campaign that celebrates the wonders of fashion and the joys of self-expression.
Celebrated for her out-of-this-world rapping skills and a penchant for creating amazing narratives through music, Youngji captures Coach&rsquo;s continuous strive for its Courage to Be Real message:&nbsp; to embrace all aspects of who you are with confidence so you can inspire others to do the same.

On her appointment, she says, "I&rsquo;m thrilled to be an ambassador for Coach, a brand that I enjoy wearing and that inspires me. I can&rsquo;t wait to share what we&rsquo;ve been working on together and excited to continue to share my story as part of our collaborations.&rdquo;
Creative director Stuart Vevers adds, "Youngji is someone who inspires others by being herself,&rdquo; said Creative Director Stuart Vevers. &ldquo;She reflects the spirit of confidence and self-expression that we champion at Coach, as well as our vision for a more inclusive fashion world through the Coach family.&rdquo;
Stay tuned as we bring you more updates on Youngji's new adventure with Coach.

Korean rapper and artist Lee Youngji is the hot new Coach global ambassador

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