Launching on 22nd September 2017, the Uniqlo x J.W Anderson collaboration is a deeply personal collection of modern classics refreshed in that electric Jonathan Anderson style we’ve all come to know and love.
Calling it the easiest collaboration he’s ever worked on, read on to find out how the talented multi-tasker combined English wit with Japanese modernity.
What kind of resources did you have with Uniqlo which you didn't with your own brand?
In my own brand, we tried and failed many times to make puffer jackets. So when I had the call from Uniqlo, the first thing I designed in my head was a puffer jacket.
Because I was so obsessed with the technology they had to make it so lightweight, it was one of the things I was really persistent on. I had this vision of a plaid puffer jacket.
So there was a cultural meeting of the English and the Japanese in the collection?
I’ve been obsessed with Japanese culture since I was a child. My grandfather ran a textile company in Ireland and one of the first things I remember seeing was a book on Hokusai.
I’ve always been obsessed by his idea of modernity in production. When you look at Japan’s history in terms of modernity, even in architecture, it predates any modernity in the Western world, which is so fascinating.
It is this idea of reducing and simplifying how we live, which I think is important at the moment.
The Uniqlo x JW Anderson collection will officially launch on 22nd September 2017 at the Uniqlo flagship in Fahrenheit 88, Kuala Lumpur. For more information, visit www.uniqlo.com.
This article is a snippet from our exclusive feature on L'Officiel Malaysia October 2017 print issue.
To read the full interview, grab a copy of our October 2017 issue on newsstands soon or visit our Subscriptions page to download a digital copy.