Ever since her first cryptic message on Instagram in May 2019, the fashion (and K-pop) world have been waiting with bated breath for the official announcement of a collaboration between Blackpink's Jennie (@jennierubyjane) and Gentle Monster (@gentlemonster).
And that dream has finally come true and the official campaign images of this exciting Gentle Monster collaboration has just been released online. The Gentle Monster x Jennie campaign is shot by photographer Hugo Comte (@hugocomte), featuring an edgy and forward concept featuring multiple Jennies in luxurious spaces.
Within the campaign, we see multiple copies of Jennie parading a myriad of statement Gentle Monster eyewear, like the tinted specs and oversized sunnies with detachable chains, in a doppelganger-esque and fashion-forward aesthetic.
For the launch of this campaign, Gentle Monster also created a special chatroom feature on its website where Jennie herself will message you and talk to you about the collaboration.
Set to launch worldwide on 21st April 2020, the Jentle Home collaboration will also feature an exclusive pop-up space by Gentle Monster in Seoul in May 2020. Titled "Jentle Home", the pop-up will feature a doll-house inspired concept to showcase the new collections. Details to follow soon.
Scroll down to see the Jennie x Gentle Monster campaign photos now: