It's official! Jennifer Lopez is the new Global Face of Coach

She dropped the new in her Instagram stories and now the first teaser image has arrived!
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We first brought you the news of Jennifer Lopez aka the one and only JLo (@jlo) joining the Coach family earlier this week after she teased it on Instagram stories and now the appointment is official!

Coach has just dropped a teaser image of Jennifer Lopez, who is set to be the Global Face of Coach starting from the coming Spring 2020 season for all campaigns including leather goods, ready-to-wear and footwear, joining her male counterpart Michael B Jordan.

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©2019 Benjamin Rosser/BFA

A bonafide New York Girl (hello, Jenny From The Block?), there is no better pairing than these two Big Apple icons who are both shaped by their New York roots and shares the same vision of possibility, the spirit of optimism and authentic self-expression.

On her appointment, Jennifer says, "I’m so excited for this collaboration with Coach. It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix."

And creative director Stuart Vevers adds, "Jennifer is so authentic. She's determined and she’s an original who has followed her own path to do things her own way––she really embodies the attitude of Coach and our new campaign.

"I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She's from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together."

Are you excited for Jenny's big debut in Spring 2020?

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