Fashion

Gucci unveils a sun-drenched campaign for 2019 holiday season

All aboard the Gucci cruise for an escape to the sunny tropics this festive season!
Reading time 1 minutes

This festive season, Gucci presents an unconventional sunny vacation with its 2019 holiday campaign, directed by Harmony Korine. The 90-second video ignites the joyous spirit of festive with everything sparkles and dazzles under bright sun rays and tropical seas to feature an eclectic array of Gucci ready-to-wear, jewellery, accessories and leather goods.

1574047140066773 gu647 gift giving 19 dps pr crops 300dpi 045

For 2019 holiday season, Gucci highlights the new GG material conjured on the whimsical flowers and insects motifs,  which are drawn out from the Gucci archives where it was first created for the late Grace Kelly in the 70s.

As for the accessories, they feature Gucci's trademark green-red-green Web stripe, finished with Double G hardware.

1574047172685709 gu647 gift giving 19 dps pr crops 300dpi 068

In conjunction with the dropping of Gift Giving collection, Gucci also introduces the Augmented Reality portal on Snapchat App, where users can immerse themselves in a virtual psychedelic tropical island for an unconventional holiday dream! A series of digital activations, filters and stickers will also be available on Instagram, Giphy and iMessage this festive season!

 

1574047163963362 gu647 gift giving 19 dps pr crops 300dpi 016

Swipe the gallery to check out our edit of Gucci Gift Giving collection:

/

Visit gucci.com to find out more.

Tags

related posts

Recommended posts for you