The 2021 US Open champion teams up with the Japanese retail giant, joining Roger Federer and Cate Blanchett in championing LifeWear on and off the court.

UNIQLO&rsquo;s inner circle just got even stronger. The Japanese retail powerhouse has tapped Emma Raducanu as its newest Global Brand Ambassador, placing her alongside sporting royalty and cultural heavyweights like Roger Federer, Kei Nishikori, Shingo Kunieda and Cate Blanchett.

Raducanu, the 2021 US Open champion and the first British woman to win a Grand Slam singles title since 1977 will debut her UNIQLO partnership on court starting at the Indian Wells Open this March. But this isn&rsquo;t just a logo-on-a-shirt moment. She&rsquo;ll be working closely with the brand on the design and performance of her tournament looks, fine-tuning the function and feel of what she wears when it matters most.Off court, she&rsquo;ll champion UNIQLO&rsquo;s LifeWear philosophy: thoughtful design, relentless improvement, and investing in the next generation. &ldquo;I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors,&rdquo; Raducanu shared. &ldquo;UNIQLO and I share many values and perspectives on life, culture, and society. I am excited to promote LifeWear through my tennis career, and to work with everybody at UNIQLO to inspire and engage young people everywhere.&rdquo;

Emma Raducanu joins UNIQLO as Global Brand Ambassador

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