Located at Number 127 of Champs-Elysées and spread over an impressive area of three floors, Dior's newest boutique showcases its latest collections, coupled together with different in-store experiences. A handmade sheet with the facade of the original 30 Avenue Montaigne boutique serves as a particularly bold nod to the motherhouse, as it fronts the new boutique along the famous shopping street.
In this exceptional boutique on the Champs Elysées, one tribute to the French couturier is the artistic display of Dior's 'Colifichets' covered in Toile de Jouy by decorator Victor Grandpierre - on the advice of artist Christian Bérard. The Cannage motif, another emblematic characteristic of the brand, was reinterpreted through Versailles parquet on polished concrete.
The collections on the Champs Elysées range from ready-to-wear clothing and accessories for ladies and gentlemen, to jewellery and perfumes, with the boutique's interior highlighting the elegance of French hospitality. Symbols of Christian Dior's artistic passions can be seen through the artwork, such as the Lady Dior Bags that have been revised as sculptures, interacting with a palette of soft colours with gold accents. The furniture in the boutique was designed by Paolo Castelli, Osanna Visconti di Modrone, Philippe Malouin, Dimore Studio and Ramy Fischler, as well as original pieces from the Negropontes and Nilufar galleries.
Finally, to celebrate the opening on the Champs-Elysees, the store is offering a range of personalization services including embroidery, screen printing, hot stamping and digital stamping, that can be done almost immediately upon purchase in the workshops of the boutique.
Tranlated by L'Officiel Singapore